Senet: Underworld Journey Privacy Policy
- App name: Senet: Underworld Journey (Google Play package name: com.sbgc.senet)
- Data controller: Kim Seunghoon, individual developer (Google Play developer name: s.h.)
- Effective date: November 3, 2026
- Last updated: November 3, 2026
Kim Seunghoon (the "developer") processes the personal information of people who use Senet: Underworld Journey (the "app") in accordance with the Personal Information Protection Act of Korea and other applicable laws. This policy explains what information the app stores, where it goes, and how you can make choices and exercise your rights.
Summary
- The app has no sign-up. The developer runs no servers of its own and uses no analytics tools.
- Your game records, settings and the names you enter for two-player mode are stored only on your device and are not sent to the developer. The app has no cloud save feature.
- When you see ads (Google AdMob), use Play Games, or pay through Google Play, the information needed for that feature is sent to Google LLC. You can play the whole game without signing in to Play Games.
- The daily reminder works only if you turn it on, and the app asks for notification permission only at that moment.
- Depending on your region, you can refuse or change your consent to personalized ads inside the app.
1. Information we process and why
1.1 Information stored only on your device
| Item | Purpose | Kept until |
|---|---|---|
| Settings (auto-move, auto-throw, fast animations, throw button position, sound, vibration, daily reminder on/off), language, last AI level chosen, whether the tutorial was finished or skipped, whether one-time notices were shown | Keep your app settings | You uninstall the app or clear its data |
| Player names you enter for two-player mode (up to 8 characters each) | Show names on the two-player screens and results, and fill in the last names next time | You uninstall the app or clear its data. Replaced when you change them |
| Game in progress (stick source, game setup, list of moves made) | Resume a game | The game ends |
| Today's Senet (daily challenge) records (date, score, baseline score, win or loss, number of turns, move record, time finished, whether the score was submitted for ranking, etc.), best score for each past challenge date | Show results again, trends, streaks, weekly league, achievements, past-challenge feature | Today's Senet records: until you uninstall the app or clear its data. Past-challenge best scores: the app deletes them after 400 days |
| Win/loss records by mode, totals, achievement progress, chosen title and board skin, stage stars, weekly league tier and weekly results | Provide game features | You uninstall the app or clear its data |
| How many times cards introducing our other games were shown, tapped or closed, and how long a closed card stays hidden | Keep a closed card hidden for 7 days | You uninstall the app or clear its data |
| If you installed the app from a shared link: the date in that link, and whether the check is done | Open, once, the past challenge your friend shared | The date is removed when you choose that date's past challenge at the end of the tutorial. If you do not choose it, the date stays until you uninstall the app or clear its data but is not used again. The check flag stays until you uninstall the app or clear its data |
| Premium purchase status (cache) | Show purchase status offline | Checked again with Google Play at app start |
| Ad consent choice, ad interval counters | Apply your choice, limit ad frequency | You uninstall the app or clear its data |
| Result of the Korea region check | Show the ad notice screen to users in Korea | You uninstall the app or clear its data |
- Language: on Android 13 and later it is stored in Android's per-app language setting; on Android 12 and earlier the app stores it on the device. Neither is sent anywhere.
- Two-player names are used only to show whose turn it is when two people take turns on one device. You do not need to use a real name; if you leave them blank, the default names (Player 1, Player 2) are used. These names are not sent to leaderboards, shared text or Google.
- Shared-link date: once, on the first launch after install, the app reads the install referrer (Play Install Referrer API) from the Google Play Store app on your device. Only if you installed the app from this app's share link does it extract and store the date in that link (for example, 2026-11-23). It does not store any other referrer content or the click and install times. This happens only on your device; nothing is sent to the developer or anywhere else. Source: https://developer.android.com/google/play/installreferrer/library
- Our other games: result and home screens show cards introducing the same developer's other games (Ur and Glimmergrid). To choose which card to show, the app checks on your device only whether those two games are installed. It does not check whether any other app is installed. The result and the card counts are not sent anywhere. Tapping a card opens that game or its page in the Google Play Store.
- Daily reminder: if you turn it on, the app uses the device's alarm function to show, on the device, one notification a day saying new sticks are out. The notification content and time are not sent anywhere.
- The app decides whether you are in Korea by checking, on the device, the SIM country, network country, device region setting and time zone. Only the result is stored on the device. It is not sent anywhere, and the app does not ask for location permission.
- None of this information is sent to the developer, and the developer cannot see it.
1.2 Information sent to Google
| Feature | Information sent | Purpose | Required? |
|---|---|---|---|
| Ads (Google AdMob, Google User Messaging Platform (UMP)) | IP address (may be used to estimate general location), device identifiers such as the advertising ID and app set ID, ad-related interactions such as app launches, taps and ad views, diagnostic information such as app performance, your ad consent choice. If an error occurs in the ad feature, the Google Mobile Ads SDK may send error details (stack information) and device information (device type, OS version, memory status, app version) to Google. App code content is redacted before it is sent | Show and measure ads, prevent fraud, apply your consent choice, checking ad feature errors | Needed to show ads. Personalized ads are optional (Section 2). Sending error information cannot be turned off by the user |
| Play Games (Play Games Services) | If you are signed in: Play Games player ID, profile name and avatar, Today's Senet scores, this week's league score, achievements. Also analytics and diagnostics data that the Play Games SDK collects automatically | Today's Senet leaderboard, weekly league leaderboard and achievements. Google uses the analytics and diagnostics data to keep the SDK stable and improve its products | Optional. You can play the whole game without signing in (see automatic sign-in below) |
| Google Play billing (one-time Premium purchase) | Purchase records (product, purchase status, etc.) | Process payment, verify and restore purchases | Payment only when you buy. To check purchase status, the app asks Google Play for this app's purchase records at start, when it returns to the foreground and when you open the shop |
- The ad items above are based on Google's published data disclosure for the Google Mobile Ads SDK: https://developers.google.com/admob/android/privacy/play-data-disclosure
- Play Games Services tries to sign you in automatically when the app starts. If a Google Account on the device has a Play Games profile, you may be signed in without tapping anything, and while you are signed in your Today's Senet scores, this week's league score and achievements are submitted to Play Games automatically. If you have no profile, Google may suggest creating one; you can keep playing without it. Source: https://developer.android.com/games/pgs/android/android-signin
- Your weekly league tier (moving up or down) is calculated on your device from your Today's Senet records. Only one league score for the week is sent to Play Games.
- The Play Games items above are based on Google's published data disclosure for the Play Games Services SDK: https://developer.android.com/games/pgs/data-collection
- Payment details such as card numbers are handled by Google. The developer does not receive them. The app handles only the purchase information needed to check purchase status on the device, and stores only whether Premium is owned.
1.3 Information you send us
| Item | Purpose | Kept until |
|---|---|---|
| Email address, message content | Answer your inquiry, handle rights requests | Deleted without delay once handled, unless the law requires us to keep it for a set period |
1.4 Results you share
When you tap [Share] on a Today's Senet result, a short line of text (app name, challenge number, date, score, and score against the day's baseline) and a Google Play Store link (including the date you shared) are passed to your device's share screen. The text and link contain no name, account, device identifier, location or ranking. They go only to the app you choose (such as a messenger), and that app's policy applies after that. The developer does not receive what you share.
1.5 Information we do not collect
- We do not ask for your phone number, address, date of birth or similar personal details. Two-player names are stored only on your device, as described in Section 1.1.
- The app does not request location, contacts, photos/storage, camera or microphone permissions.
- The App does not use its own crash reporting or analytics tools. However, the Google Mobile Ads SDK may send error details to Google when an error occurs in the ad feature; this information is described in section 1.2. Information collected by the Play Games SDK on its own is also described in section 1.2.
1.6 App quality data from Google Play (Android vitals)
Google Play collects quality data, such as app crashes and "app not responding" events, from a subset of devices whose users have turned on automatic sharing of usage and diagnostics data, and gives it to the developer through Google Play Console (Android vitals). Google collects this at the device level, not through the app, and whether it is collected depends on your device settings. The developer uses it only to fix errors and improve quality.
Source: https://support.google.com/googleplay/android-developer/answer/9844486
1.7 Closed test builds
In closed test builds, the [About] screen has a [Copy test stats] item and may have a tester feedback link. Tapping [Copy test stats] copies app usage statistics, such as games played by mode, win rates, time taken, settings, stage stars, weekly league results, counts for the cards introducing our other games, device model name, Android version, screen size and font size, to your device clipboard. Nothing is sent automatically. The statistics contain no account, name (including two-player names), advertising ID or device identifier. The developer receives them only if a tester pastes and sends them, and uses them only to analyze test results. Tapping the tester feedback link opens a survey page in your browser, and anything you enter there is handled under that survey service's policy. The public release build does not have these features.
2. Ads and your choices
The app shows ads (full-screen ads between games) so it can be offered for free. The app does not start the ad SDK until it has checked with Google UMP whether consent is required in your region. The in-app ad choice item is at [Settings] > [Privacy & account] > [Your privacy choices], and the same item also appears on the [About] screen. It is shown or hidden depending on your region, as described below.
2.1 Users in Korea
- On first launch, an [About ads] screen asks whether you agree to personalized ads. You can choose [I'm 14 or older, agree] or [Don't agree].
- If you choose [Don't agree] or do not answer, the app requests only non-personalized ads. Gameplay is the same either way.
- You can change your choice at any time at [Settings] > [Privacy & account] > [Your privacy choices].
- Only users aged 14 or older may choose [I'm 14 or older, agree]. The app does not have a process to obtain and verify a legal guardian's consent, so if you are under 14, please choose [Don't agree]. If you already chose [I'm 14 or older, agree], you can change it in [Your privacy choices].
- Even on a device judged to be in Korea, if Google determines that the device needs consent under the rules of the EEA, the UK or Switzerland, Google's consent screen in Section 2.2 appears instead of [About ads], and the app then requests only non-personalized ads regardless of your choice.
2.2 Users in the European Economic Area (EEA), the UK and Switzerland
- On first launch, Google's consent screen appears.
- You can change your choice or withdraw consent at any time at [Settings] > [Privacy & account] > [Your privacy choices].
2.3 Residents of certain US states
Users in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia can opt out of the sale or sharing of personal information at [Settings] > [Privacy & account] > [Your privacy choices].
If you opt out, your choice is passed to Google, data processing is restricted, and personalized ads are not shown. You can change this choice at any time in the same menu. The developer does not sell personal information for money.
2.4 Users in other regions
The in-app ad choice item is not shown. You can manage ads in these ways:
- Reset or delete your advertising ID in your device's ad settings (the menu location depends on your device and Android version)
- Google My Ad Center: https://myadcenter.google.com
2.5 Automatic collection tools
The app does not use cookies or tracking tools of its own. The ad SDK collects the information in Section 1.2, and you can refuse personalized ads as described in Sections 2.1 to 2.4. If you do not want the information needed to show ads to be sent at all, please stop using and uninstall the app.
3. Retention and deletion
- Information on your device: deleted immediately when you uninstall the app or clear its storage data in your device's app info settings. App data is excluded from Android backup, so it is not restored if you reinstall the app.
- Information sent to Google: kept by Google under Google's Privacy Policy: https://policies.google.com/privacy
- Inquiry emails: deleted from the mailbox and trash without delay once handled. If the law requires us to keep something, we keep only that item for the required period and then delete it.
4. Sharing with third parties and international transfers
The developer does not sell your personal information. Because the app uses Google services, information is sent outside your country as shown below when you use the related feature. We do not share it with anyone else, except in response to lawful requests such as from law enforcement. The developer does not outsource the processing of personal information to any other company.
| Recipient | Information | Country | When and how | Purpose | Retention | How to refuse, and the effect |
|---|---|---|---|---|---|---|
| Google LLC (ads: AdMob, UMP) | Ad items in Section 1.2 | United States and other countries where Google operates servers | Sent over the internet when the app requests or shows ads | Show and measure ads, prevent fraud | Per Google's policy | Refuse personalized ads as in Section 2. Transfers needed to show ads cannot be refused while using the app; if you do not want them, uninstall the app. Ads are not shown once you buy Premium |
| Google LLC (Play Games) | Play Games items in Section 1.2 | United States and other countries where Google operates servers | Sent over the internet when, while signed in (including automatic sign-in), scores or achievements are submitted or rankings are viewed, and when the Play Games SDK sends analytics and diagnostics data | Leaderboards and achievements, SDK improvement | Per Google's policy | If you do not sign in, no scores, achievements or profile information are sent. Only the leaderboards and Play Games achievements are unavailable (the in-app achievements screen still works). Submitted data can be deleted as described in Section 6 |
| Google LLC (Google Play billing) | Purchase records | United States and other countries where Google operates servers | Sent through Google Play when you buy, and when purchase status is checked or restored at app start, on return to the foreground or on entering the shop | Process payment, verify purchases | Per Google's policy | If you do not buy, no payment details or purchase records are created. Only Premium features are unavailable |
| Google LLC (Gmail, inquiry emails) | Email address, message content | United States and other countries where Google operates servers | When you send us an email | Answer your inquiry | Section 3 | Nothing is sent if you do not email us |
- Contact Google: https://support.google.com/policies/contact/general_privacy_form
- Google's safeguards for international transfers: https://policies.google.com/privacy/frameworks
- How Google uses information from apps that use its services: https://policies.google.com/technologies/partner-sites
5. Security measures and app permissions
As an individual developer, the developer takes the following measures.
- There is no developer server or developer account system, so the developer does not gather or store users' personal information.
- Game data and two-player names are stored in the app's private storage, which Android keeps other apps from accessing, and are excluded from Android backup.
- The app does not request location, contacts, storage, camera or microphone permissions.
- The only permission the app asks you for is notification permission. On Android 13 and later, the app asks only when you turn on the daily reminder (by choosing to turn it on in the reminder suggestion, or by turning on [Settings] > [Gameplay] > [Daily reminder]). If you do not allow it, the daily reminder stays off and gameplay is the same. You can change this at any time in your device's app notification settings.
- The other permissions the app uses are normal permissions that the app does not ask you for: internet access, network state, vibration, Google Play billing, receiving the device boot-completed event (used, if the daily reminder is on, to schedule the reminder again after the device restarts or the app is updated), connecting to the Google Play install referrer service (Section 1.1), and the advertising ID, ad measurement and background work permissions used by the ad SDK.
- The developer does not receive payment details.
- Inquiry emails are read only by the personal information protection officer.
- Google states that data sent by the ad SDK is encrypted in transit using TLS, and that data collected by Play Games Services is encrypted in transit using HTTPS.
- If the developer becomes aware of a personal information breach, the developer will notify affected users as required by law and, where required, report it to the Personal Information Protection Commission or the Korea Internet & Security Agency.
6. Your rights and how to exercise them
You (or a legal guardian, for a child under 14) can ask to access, correct, delete or stop the processing of personal information, and can withdraw consent. The only personal information the developer keeps directly is inquiry email, so most rights can be exercised yourself as follows.
- Delete data on your device: uninstall the app, or clear its storage data in your device's app info settings.
- Two-player names: edit or clear them at any time on the two-player setup screen.
- Daily reminder: turn it off at [Settings] > [Gameplay] > [Daily reminder], or turn off notifications in your device's app notification settings.
- Change or withdraw ad consent: follow Section 2.
- Advertising ID: reset or delete it in your device's ad settings.
- Play Games: sign-in is optional. You can sign in with [Get ranked] on a Today's Senet result screen or from the ranking prompt. If the device has a Play Games profile, you may be signed in automatically when the app starts (Section 1.2). The app has no sign-out menu. You can delete this game's Play Games data and your profile in Google Play's Play Games profile settings: https://support.google.com/googleplay/answer/9130646
- Purchase records: see your Google Play purchase history in your Google Account. You can reload your purchase status at [Settings] > [Privacy & account] > [Restore purchase] or with [Restore purchase] on the shop screen.
- Other requests: email us at the address in Section 9. We will reply within 10 days of receiving your request. If we cannot finish within that time, we will tell you why and when we expect to finish. We may ask for additional information only as needed to confirm that the request comes from you.
7. Children's privacy
The app is intended for users aged 13 and over and is not directed at children under 13. The developer does not knowingly collect personal information from children. In Korea, where consent is required to process the personal information of a child under 14, the consent of a legal guardian is required. The app does not have this process, so it does not ask users under 14 to consent to personalized ads (Section 2.1). The app has no age check. If you believe a child's personal information is being processed, please let us know at the email address in Section 9.
8. Users in the EEA and the UK (GDPR)
- Controller: Kim Seunghoon, seunghoon.system@gmail.com
- Legal bases:
- Personalized ads and other ad-related processing that requires consent: consent (GDPR Article 6(1)(a))
- Non-personalized ads that keep the app free, and ad fraud prevention: legitimate interests (Article 6(1)(f))
- Play Games leaderboards and Premium purchase processing: performance of the service you requested (Article 6(1)(b))
- Analytics and diagnostics data collected automatically by the Play Games SDK: processed by Google to keep the SDK stable and improve its products (under Google's Privacy Policy)
- Answering inquiries: legitimate interests (Article 6(1)(f))
- Compliance with legal obligations: Article 6(1)(c)
- Your rights: you can request access, rectification, erasure, restriction of processing, objection, and data portability, and you can withdraw consent at any time (this does not affect processing before withdrawal). Send requests to the email address in Section 9.
- Complaints: you can lodge a complaint with the supervisory authority where you live or work, or where the alleged infringement took place.
- EEA supervisory authorities: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en
- UK Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/
- International transfers: Google's safeguards in Section 4 apply.
9. Personal information protection officer and contact
- Personal information protection officer: Kim Seunghoon
- Email: seunghoon.system@gmail.com
Please send questions, complaints and requests for remedies about personal information to the email address above.
10. Remedies for infringement (Korea)
If you need to report or get advice about an infringement of personal information, you can contact the following organizations in Korea.
- Personal Information Infringement Report Center (operated by the Korea Internet & Security Agency): privacy.kisa.or.kr, 118 (no area code)
- Personal Information Dispute Mediation Committee: www.kopico.go.kr, 1833-6972
- Supreme Prosecutors' Office: www.spo.go.kr, 1301 (no area code)
- Korean National Police Agency: ecrm.police.go.kr, 182 (no area code)
11. Changes to this policy
If we change this policy, we will post the changes and the effective date on this page at least 7 days before they take effect. For significant changes, such as collecting new items or sharing more widely, we will post them at least 30 days in advance and ask for your consent again where the law requires it.
- Effective date: November 3, 2026
- Last updated: November 3, 2026
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